From the past two decades, organizations throughout the
world have begun to realize that without sufficient presence on the web, the
chances of business success are significantly reduced. Over time, the level of
web presence is increasingly widespread. Social media profiles, optimized
pages, and mobile responsive websites are all commonplace and, some say, are
needed to run a business in modern times. Add now to the list of cellular
business applications, or "applications."
We all know what cellular applications are - software
applications designed to be used specifically on tablets, smartphones and other
mobile devices. You usually download it via a dedicated application store for
your mobile operating systems, such as the Apple App Store or Google Play. This
application might be a game (think Candy Crush or Flappy birds), utility or
office programs (Gmail and Slack are good examples), or even shopping portals
or services (Amazon and Uber's applications are very suitable in this category).
The popularity and growth of "all cellular things"
are important for anyone in the application development sector to try to
understand. In 2013 to 2015, mobile devices downloaded a combined 10 billion
gigabytes of data. By 2020, the mobile application is estimated to be worth
around 189 billion US dollars in revenue through application stores and in-app
advertisements. Also, according to Statista, "in March 2017, there were
2.8 million applications available on the Google Play Store and 2.2 million
applications available on the Apple App Store, the two leading application
stores in the world."
Interestingly, while the use of applications continues to
grow and revenues also increase, Sarah Perez with TechCrunch reports that the
majority of U.S. consumers really download zero applications per month.
Mobile application developers may be quite familiar with
decreasing application downloads and have been going on for some time. Recode
published the article in mid-2016, which began: "The boom in mobile
applications began in July 2008, when Apple introduced the App Store. Now it's
over. "
It seems paradoxical: people are sick of downloading
applications - but applications are more popular than before. So what does this
mean for future application development and the future of the application
itself?
The future of the application lies in three core areas:
Speed and efficiency:
The mobile application environment works inherently faster,
compared to the mobile web. This speed ensures consumers can access content
faster, which adds to the overall experience in delivering the right message,
at the right time. 62% of millennials prefer to shop and roam through
applications, because of the personalized environment and speed of purchase.
Precision and yield:
The application has spurred the growth of features such as
location accuracy and voice search. The application makes a kind of 'pin-board'
interest; portraying the personality of consumers, through what they like,
where they go and what they do, all in a trusted environment. This 'pinboard'
of interest, produces accurate and precise insights that can be drawn to
benefit user experience and improve the application of the publisher itself. In
fact, 72% of media sellers who provide accurate data for brands, have seen an
increase in inventory results of more than 50%.
Trusted access:
Consumers download applications they like on their devices
which in turn give them access to relevant and useful content. This type of
bespoke application experience has caused consumers to quote that they are more
willing to share data, in return for a more personal experience.
Conclusion:
Having a mobile application is the current need. The average
cellphone user in the world uses three hours on the phone. More importantly,
three hours a day is usually spent interacting with a mobile application.
Having a functioning website is the place to start. After
attracting new customers, have them download your application on their mobile.
Later that uses applications to create effective opportunities. Build
engagement by supporting user reviews and communication. Because you create
brand loyalty, expand your capabilities to social groups and provide a
personalized shopping experience.
Fusion
Informatics is the best leading mobile
app development company in Indianapolis, and the US providing application
services for Android, iOS (iPhone & iPad), & IoT
application development, working for the last 18 years and having good
experience in developing 1000+ Mobile application development covers more than
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